We had the pleasure of executing the Nissan Formula E teaser campaign for Nissan employees at their factory. The concept behind this campaign was to announce the arrival of their new Formula E racing car in a unique and memorable way. Our team designed and implemented a surprise experience for the employees, taking them on an immersive journey through the service lane of a Formula Race. The campaign aimed to generate excitement and anticipation among the employees, and we were delighted to see their enthusiastic reaction. The surprise element of the campaign made for an unforgettable experience, allowing the employees to feel a part of the Formula E racing world and further solidifying their connection to the Nissan brand. It was a privilege to bring this campaign to life and create a truly engaging and memorable experience for the dedicated Nissan employees.